From Idea to $50,000 Startup: The Riziki Poultry Farm Youth Model

Youth unemployment remains a significant challenge in Kenya and across Africa. However, increasingly, young entrepreneurs are turning to agribusiness – and succeeding. This article profiles the inspiring story of Riziki Poultry Farm, a venture started by seven young Kenyans who secured $50,000 in seed funding through a national agribusiness competition and details how other young farmers can replicate their success.

The Genesis of Riziki Poultry Farm

Riziki Poultry Farm wasn’t born from a family legacy in farming; it was born from a gap-year project and a determined spirit to create a sustainable livelihood. The seven founders, recent high school graduates, initially bonded over a shared passion for addressing food security in their community. Recognizing the growing demand for poultry products, they identified a business opportunity and began meticulously planning their venture. Their journey began with thorough market research.

Market Research & Validation:

The team conducted extensive surveys in their local market (Kilifi County) to understand consumer preferences, purchasing power, and existing supply chains. Key findings included:

• High demand for affordable protein sources, particularly chicken.
• A willingness among consumers to support locally produced goods.
• Limited access to quality chicks and poultry feed.

This research validated their initial idea and informed their business plan, targeting both local households and nearby hotels and restaurants.

Crafting a Winning Business Plan