How to Secure Contracts: A Farmer’s Guide to Supplying Hotels and Restaurants in Kenya
How to Secure Contracts: A Farmer’s Guide to Supplying Hotels and Restaurants in Kenya
Securing contracts with hotels and restaurants can be a game-changer for poultry farmers, feed makers, and poultry companies in Kenya. Business-to-business (B2B) sales require a strategic approach to finding decision-makers, preparing a professional product profile, handling negotiations, and ensuring consistent supply and quality standards. This guide will walk you through the essential steps to successfully supply hotels and restaurants, emphasizing the importance of reliability over just price.
Finding Decision-Makers
To secure contracts, you need to identify and connect with the right decision-makers. Here are some steps to help you:
- Research Potential Clients: Start by identifying hotels and restaurants that align with your business goals. Use online directories, social media, and industry networks to compile a list of potential clients.
- Attend Industry Events: Participate in agricultural and hospitality trade shows, conferences, and networking events. These platforms provide excellent opportunities to meet decision-makers face-to-face.
- Leverage Professional Associations: Join associations such as the Kenya Hotel and Restaurant Association to access a network of industry professionals.
Preparing a Professional Product Profile
A well-prepared product profile is crucial for making a strong impression. Include the following elements:
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Poultry Market Kenya is a dedicated poultry farming and agribusiness blog focused on empowering farmers, traders, and agri-entrepreneurs across Kenya. We publish practical, data-driven content covering poultry production, disease management, feeding strategies, housing, equipment reviews, and market insights. Our goal is to bridge the gap between traditional poultry farming practices and modern, profitable methods by providing reliable information, expert guidance, and real-world case studies.
